Pricing Increase 2026
We’ve spent some time working on our 2026 pricing while we were on our break & after lots of consideration we think that we are at a point where we need to become VAT registered - we are below the UK threshold for VAT registration but sales are increasing so we planning to become registered as of 01 April 2026, meaning that there will be a significant increase to pricing across the board.
This won’t mean a clear 20% price increase as we will factor in the VAT that we will be able to claim back on purchases, together with delivery & supply increases against different product types - We have also recalculated our pricing across the business as a whole, taking into account the balance between our UK & international sales.
As the majority of our sales are within the UK, the VAT we will have to account for on those sales has a significant effect on our overall pricing - We have therefore spread that effect across the pricing structure rather than simply adding 20% VAT to UK orders noting that qualifying international sales may be zero-rated for UK VAT, but our published Hicat® prices are our selling prices rather than VAT-inclusive figures from which 20% is simply deducted.
Once everything is factored in, we expect the increase across most products to be around 11-13% - we know this is unexpected & a bit of kick in the teeth for those planning to buy a Hicat® but as noted we don’t have any option if we expect our UK sales to hit £90K per annum.
We have previously been VAT registered, not because we were over the VAT threshold, but because of advice we were given by the UK Department Of Trade & Industry - this enabled the VAT portion on international orders to be offset against shipping cost, which helped even things out worldwide & is even more relevant now post Brexit.
