FAQs

We do get frequently asked questions on specific points not already covered on our Product pages, Buying Guide & Customer Notes sections so have listed these below along with some more uncommon ones

The Basics

Will Our Cat Climb?

Yes, based on our experience & customer feedback your cat will climb - we've only ever heard of a couple of instances where cats didn't want to climb.

A simple way of testing your cat's climbing instinct is to roll up a rug, hold it upright & see if your cat takes off - if you are local to us & want to go one step further then you are welcome to visit us (with you know who) for some hands on paws testing on the studio display units & we also have Freestanding Fatcat demonstration unit that you are welcome to take on loan for home testing.

Will our cat fit through the Access Holes?

Access Holes & Climb-Through apertures are 180mm in diameter - we've not met a cat yet that can't pass through this size hole but if you want to double check cut out a 180mm hole in a piece of cardboard & see if your cat fits through the hole or if you have to call out the fire brigade.

What makes the coir used on Hicat® products easy to climb?

We tested lots of different finishes when we started Hicat® & found that the coir boucle that we use is the best for climbing as it has a ribbed weave forming horizontal loops - this means that your cat's claws can easily grip & retract when climbing compared to other coir & sisal finishes.

Our AVM Wool has a similar style of weave as coir boucle so is as easy to climb, maybe a tad easier as the wool-yak hair finish is softer than coir.

How durable are the finishes?

As noted in our reviews on Google customers have commented that they’ve owned units for 4, 5, 6, & as long as 10 years & they're still going strong but climbing & playing will show up on our units over time - coir finishes will become worn looking with use & wool finishes can also become felted particularly if your cat gets their claws in to it & uses it as their daily scratcher.

If you want to prolong the longevity of your Hicat® we always advise having alternative scratching options available adjacent to your unit to try & wean your cat's scratching attention away from it - we actually suggest doing this for all of our units to help maximise the lifespan of our products & our Scraaatch™ products do this job really well.

With the right scratching options in place you might be able to beat the record for the longest serving Hicat®, which currently stands as 13 years.

Will our cat have more fun on one Hicat® unit than another?

We can't honestly say which unit will best suit your cat but on paper the more variety in terms lounging, sleeping, climbing & play the better - that said, customers who put in a bit of playtime with their cat on a Polecat have lots of fun too as our Thumbs-Up page shows.

There will also be some subtle differences in climbing style between our units because of the different diameter cores but again can’t say that one is more challenging or easier than the next based on our cats experience although on paper a Polecat should be the easiest Hicat® because it’s diameter is the easiest for a cat to grasp around - we would suggest reading through our Buying Guide section as there are lots of helpful notes on specifying & choosing the right Hicat® for you & your cat.

Can our cats try out a Hicat® before we make a purchase?

You & your cats are welcome to visit us at our studio so your cat can test our units but as noted at the beginning of these FAQs, if you are trying to work out if your cat will climb our units a simple test is to roll up a rug if you have one & hold it upright to see if you cat runs up it - that's what some of our customers have tried in the past before making a purchase.

If you live in London you may also be able to loan one of our display units to try out at home.

How strong are Hicat® units?

Our products are load tested to extreme weights to make sure they are safe for example our Freestanding Fatcat has been tested to loads in excess of 100kg (the equivalent of 20 average weight cats) so we can say they are incredibly strong compared to other products on the market.

What is the core material used in Hicat® units?

We use laminated cores made from recycled spiral bound fibre board (cardboard tubes to you & me) for the construction of our units - these are the same tubes that are used on building sites to form concrete columns so after we've bonded our latex backed coir to this it makes for an incredibly solid structure.

Measuring Up

Is it easy to make a mistake when measuring up for a floor-to-ceiling Hicat®?

Of course mistakes can happen when measuring up but thankfully these are very rare - when something has gone slightly wrong in terms of measuring up a longer connector or feet has remedied things.

How does the ceiling measurement get used during fabrication?

Floor-to-ceiling units need to have some ceiling clearance when they are installed so we reduce your measurement by 35-40mm depending on the unit type, which means that after the Hicat® is installed there will be small gaps at the top & bottom of the unit.

What happens if we can't get our an accurate ceiling measurement?

If you've tried to take a measurement & are still struggling after reading the instructions contained in the Measuring Up section in our Customer Notes we can send out a laser tape measure for you to use as long as this is returned to us using a tracked post or courier service - you can also purchase a laser tape measure for around £10-15 & after you’ve used it to measure up your Hicat® you’re end up with an excellent cat chaser toy as well.

Ordering

Catapilla™ vs. Freestanding Fatcat?

This is one of the most common deliberations that customers have so here’s a break down of basic pound-for-pound facts:

Catapilla™ can be stacked up to 1830mm high as a 4 high freestanding unit with Base & Freestanding Fatcat can be specified up to 2230mm high with Base - when wall mounted without a Base Catapilla™ has been stacked up to 5 or 6 units & Fatcat specified up to 2200mm high & above.

Freestanding 4 high Catapilla & Fatcat both weigh in at the same 60kg weight division & have been tested to loads of up to 100kg & have the same stats in terms of internal & external diameter, recessed tops & access hole sizing - they are also equal in terms of stability & durability with both Fatcat 4 & 4 High Catapilla™ designs comparable in terms of pricing but noting that a 1830mm tall single Access Hole Fatcat 1 will be significantly less in terms of cost compared to a Catapilla™ unit stacked to the same height.

Both design can be customised in terms of features, such as Peep Holes, finishes & unit height dimensions so the only fundamental difference comes down to direction of Access Holes versus Climb-Through Shelves - Catapilla™ units can be rotated so that Access Holes can be rotated independently of each other in 360° but can’t have climb-through apertures between units, whereas Fatcat can have Climb-Through or Worm Hole shelves between Compartments but Access Holes all have to face in one direction on the unit, one above the other.

To help guide customers in the right direction we normally suggest if you are thinking of locating a unit in the corner of a room Fatcat would be the sensible option as field of view is limited but you do have the option of Climb-Through Compartments - if you were positioning the unit in open space away from a wall or in a bay window for example, then Catapilla™ would be our champion given that you have 360° to orientate the Access Holes.

If you are leaning towards wall mounted then Fatcat is probably the best contender, as being up against a wall, the vista from the unit will be limited so less value in specifying a Catapilla™ & you do have the option having internal climbing with extra height if required plus you also have the option of controlling the cost more as the unit can be specified with only 1, 2 or 3 Access Holes.

If your Nirvana is having Access Holes rotated in different directions with Climb-Through Shelves then there is a bespoke Two Piece option for Fatcat that will help reach there - the fixings points on a Two Piece Fatcat section are around the outer edge of the end cap, as opposed to the middle on a Catapilla™, so we can introduce a centred Climb-Through in the top & bottom end caps of adjoining compartments & repeat this to create what is basically a Fatcat that looks like a Catapilla™ noting that the compartments are rotated to incremental orientations, normally three 120°, though this can be increased to six 60° by doubling up the fixing points between compartments.

The downside to the the centred Climb-Through Shelf in a Two Piece unit is that the lounging space is cut down because of the centred hole - there is an option to have a Climb-Through with an offset hole like the Worm Hole Shelf if you’e happy to have the Access Hole rotation predefined so we can set out the connector pattern….confused! please get in touch or have a look at our Shelf Help blog page, which may shed some light on configuration.

You can choose from the same standard & bespoke finishes with Catapilla™ having the option of alternating finishes with AVM Wool giving the best mix & match opportunities - Fatcat made in sections can be specified in the same way but the cost will be higher than the Catapilla™ equivalent.

NB another interesting point to note that didn’t occur to us but did to a customer is that if you are worried about wear & tear through scratching then a Catapilla™ could be right for you - this is simply because if serial scratching happens it will generally be to a favourite spot low on the unit (see our Loved To Bits #3 blog post) & if it occurs on a Fatcat you can’t do much about the area affected other than try to rotate the unit or make a patch repair but with Catapilla™ you can swap the Body units around in height or even replace a badly worn unit (credit Fran 02/04/2021 studio visit).

SixToo™ vs. Magic Freestanding Fatcat

The Catapilla™ vs. Fatcat contest above has taken on an extra level of deliberation with the introduction of our SixToo™ & Magic Freestanding Fatcat pieces.

Our Magic Fatcat is basically a Freestanding Fatcat specified with 1, 2 or 3 Access Hole Compartments but without a Base - SixToo™ is a Freestanding Fatcat available with 1 or 2 Access Hole Compartments but again without a Base.

Both units need ballast to make them stable with Magic Freestanding Fatcat being filled with ballast through a Worm Hole Shelf in the bottom Access Hole Compartment & SixToo™ being filled with lose sand through the bottom end cap - they can be specified in heights up to 1820mm with the only minor difference in dimensions being that SixToo™ has a 75mm deep Recessed Top as standard compared to 60mm for Magic Freestanding Fatcat.

SixToo™ only comes in Natural Coir as standard but can be ordered in bespoke finishes along with non-standard features & options including rotated Access Holes, which is the only one piece Hicat® unit that can be specified in this way - Magic Freestanding Fatcat can be specified in the same finishes, features & options that Freestanding Fatcat can be specified in, both standard & bespoke.

Pricing for SixToo™ in both standard & bespoke versions is considerably lower than all of the other Freestanding unit options, which is why we say on the product pages that pound-for-pound SixToo™ is probably the best value Hicat® kitty creation that we’ve made to date.

Are the finishes on the website accurate in terms of colour & material?

We've done our best to give a fair representation of the finishes on the website but because of variations in batch production you won't be looking at an exact product match in terms of colour & finish - weave irregularities, knots & colour variation are common place for natural materials & on top of this you will also have variations in colour depending on browser & device settings.

We are happy to send out samples but please bear in mind that supplies may also vary slightly in terms of colour & finish as noted above so please don't expect a perfect match between sample & finished article - as noted in our Buying Guide another good way of comparing finishes to to look through our Instagram feed as most of what we make ends up being photographed for reference..

It’s also worth noting that Boucle Coir is more irregular in terms of weave & colour when compared to AVM Wool - the coir finishes do suffer from the various aesthetic & colour variation whereas AVM more is very regular in terms of weave & colour but sometimes does have small pieces of debris woven into it.

Can Access Holes on Tomcat & Fatcat units be specified at different rotations around the unit?

No, because of the way we fabricate our units the Access Holes need to be facing in the same direction on the unit, one above the other, but we can change the vertical position of the Access Holes as a bespoke option.

If having a unit with Access Holes facing in different directions is a must then you may want to consider a Two-Piece Bespoke Feature unit, Catapilla™ or Bespoke SixToo™.

Why can't we specify the Twist Pile internal finish on the outside of a unit?

Twist Pile carpet does not have a boucle weave like our coir finishes so it's not as easy to climb but does offer a softer & plush interior finish more suited for sleeping & lounging.

Why do you recommend not specifying Compartments more than 800mm high internally?

This is simply so your cat is never out of reach - having these enclosures taller than 800mm means that there will be a dead space at the top of the Compartment that your cat can climb into & we’ve always recommended against this for obvious reasons.

We would really like to make our own Hicat® so would you be able to give us some tips?

We can go one step better than that as we've actually produced a detailed guide on our DIY Polecat page & also put together a DIY Kit of parts that can be purchased to make the fabrication process as easy as possible - we have also been asked for tips on making versions of our Tomcat & Fatcat units as well but the fabrication process is very complex compared to the Polecat & requires some specific skill sets along with specialist tools so even if we knew where to start in terms of a DIY guide for these units we would still not advise taking this on unless you were an expert DIY'er or maker by trade.

Why aren't some of the finishes shown in the Gallery photos available to order?

Unfortunately, we are reliant on our suppliers for our finishes stock so some ranges do becomes obsolete - the Gallery shows some of our older units in these discontinued finishes.

Are the bespoke Acrylic End Cap options just aesthetic?

Yes, Acrylic End Caps are purely cosmetic - the standard Wrapped End detail gives the unit a softer more natural look whilst the Acrylic End Caps give our units a sharper architectural feel.

Do you make an outdoor Hicat®?

Not at the moment but we are keeping our eyes open for suitable materials that are weather-proof so that we can offer this option - the main problem is finding something that is waterproof but easy to climb like coir.

Can you make Polecat as a two piece unit similar to Tomcat & Fatcat?

Yes, we can & we did actually have this as a bespoke unit option but because there is only a single connection possible, as opposed to three on the Tomcat & Fatcat versions, it proved difficult for some customers to install & reports of unwanted movement meant we decided to stop offering it as a bespoke option.

Is it possible to specify units with our own covering?

Yes, this is a bespoke finish option subject to making sure that your material can be used in our fabrication process - obviously we can't test your material's suitability for cat climbing, durability, & wear & tear so you will need to be happy that your chosen finish is up to the job.

Why can't we specify the Twist Pile internal finish on the outside of a unit?

Twist Pile carpet does not have a boucle weave like our coir finishes so it's not as easy to climb but does offer a softer & plush interior finish more suited for sleeping & lounging.

What's the maximum height floor-to-ceiling units can be made to?

Because of the carpet widths available 4.8m is about as tall as we can go without having to add in seams or joins on the units - that said we always offer a word of caution to customers thinking about ordering extra tall units as climbing basically becomes an extreme sport so can be daunting for some cats (& humans).

Do you offer discounts for large orders?

Sorry, we don't - we work within small margins & because our units are bespoke & hand made to order there are no economies of scale to be had however, we do offer discounts to returning customers, Advanced Orders, Gift Card purchases & individuals working within animal welfare associations or practices so please get in touch before placing your order.

How does the ceiling measurement get used during fabrication?

Why are your online shop products not available to purchase online via Amazon & other stores?

We have looked at selling our products through online retail stores in addition to our website but because we sell directly to customers we don’t have any margin built in to our profit for these types of business-to-business arrangements - selling through retail outlets & shops would mean that we would need to add between 20-40% to our pricing to cover the profit margin that these type of businesses look to make.

Payment

What import charges & taxes will I have to pay if I live outside of the UK?

Import taxes & duties are determined by the the customs department of the country that the order is being shipped to & will not necessarily be in line with the Simply Duty estimate tool that we suggest using to calculate charges - we’ve heard of customers being charged more, less or not at all for their orders so would recommend that you contact your local customs office so they can confirm the import charges directly.

Can I combine Gift Card & Advanced Order discounts?

Yes, if you’re happy to wait a minimum of 6 months for delivery then you will receive a 15% discount - 10% for the Gift Card discount & 5% for the Advanced Order discount.

What happens if I don’t use the full amount of my Gift Card when I make a purchase?

The remaining amount of the gift card will be held against the same Gift Card code & can be used on your next purchase - you can check the balance of your Gift Card by entering the code into the Gift or Promo Code field on the checkout screen.

Delivery

Are there any other UK Mainland delivery options in addition to those listed?

Yes, there are a number of options including weekday deliveries before 9AM, Saturday deliveries & also assisted deliveries as well as customer collections from our studio - we can advise on a specific supplement price before placing an order is placed so please get in touch if you have a request.

Why do delivery supplement charges increase significantly for units over 240cm long?

This is because courier companies apply additional handling & processing surcharges for items that are to big to be moved through their network on the standard conveyors or transport - there are also different maximum length restrictions so when units are outside of this dimension we need to get specialist transport companies to quote for deliveries but this only normally applies to non-UK orders as the maximum length for UK deliveries is 360cm for say TNT.

Returns

Do you accept returns for made-to-order units?

I’m afraid not, this is simply because these orders are normally made-to-measure or made to a particular customer specification so it’s very unlikely that we would be able to resell the unit - also, we cannot accept any customer returns due to incorrect measuring, specification or that are simply too big to get into your home.

Do you accept returns for non made-to-order products?

Yes, we can accept returns for non made-to-measure or non-bespoke items within 30 days from delivery - please get in touch for return instructions noting that return postage must be paid by the sender & products should be returned in the original packaging in an unused condition.

Can unused Gift Cards be refunded?

Yes, they can but the Gift Card amount will be credited back to the card that was used to purchase it, not the recipient of the Gift Card if this was a different person.

Installation

Can Floor-To-Ceiling units be re-used if we move home?

Because our floor-to-ceiling units are made-to-measure it's unlikely that you will be able to re-use your Hicat® unless the ceiling heights are within a centimetre or so of each other, however, just like other types of bespoke or built-in items you may have the option of adapting your unit to make it shorter (Access Hole positions permitting) or adding an extension piece or longer ceiling connector &/or feet to make it taller.

If your Hicat® is shorter than your new ceiling height you do have the option of installing it as a wall mounted unit using our Wall Fixing Kit - we would also recommend purchasing a Lid for the top end cap on the unit to stop the wrapped ends from fraying.

We have a DIY Hicat® Adaption page to help guide budding DIY enthusiasts on making an alteration to their Hicat® but can also provide a price for adapting units at our studio so please get in touch.

If you are thinking about moving home in the near future a Wall Mounted Hicat® could be the thing for you or even one of our Freestanding Fatcat’s.

Is it safe to install a Hicat® if we have a plasterboard ceiling?

Yes, the ceiling hole used to lock our floor-to-ceiling units into position just acts as a locating point & doesn't take any of the unit's weight - virtually all of our customers' homes have this type of ceiling but if you happen to live in a period property with a lath-and-plaster ceiling or an apartment with a concrete ceiling that you can't drill into we do have installation options so please get in touch.

Are your able to rotate floor-to-ceiling units after they've been installed?

Yes, because these units have a single point ceiling fixing they can be rotated 360° direction - Wall Mounted Tomcat & Fatcat can also be rotated by drilling a new fixing hole in the unit but Polecat units have a set fixing point so can’t be rotated.

Can we stack our Catapilla™ more than four units high?

Yes but we strongly advise against it as the product has been specifically designed around a maximum of four assembled units with a base & exceeding this may lead to the unit toppling or breaking - if you want to go higher than four units then a wall mounting kit is the best option.

Can Cat Wall™ be installed on any wall?

Yes, as long as the wall is sound the Tiles come with special plugs & fixings that can be used on a plasterboard, masonry or timber walls.

Is there an alternative to drilling holes in the ceiling when installing a floor-to-ceiling Hicat®?

Yes, Fatcat can be installed using a bespoke ceiling clamping kit or spacer as an alternative to the standard install kit or you can use a Wall Mounting Kit to install the floor-to-ceiling unit as an alternative to drilling into the ceiling.

Polecat & Tomcat have a smaller footprint than Fatcat so we don't offer this option for these units however, we do have customers that have fixed a mounting disc to the ceiling using a Velcro® fastener as an alternative to drilling but believe that a mechanical fixing into a bush is the safest way to install our floor-to-ceiling units.

Can I hang multiple Cat's Cradles from my Polecat?

Yes, but check the stability of the your Hicat® from time-to-time as ceiling connectors could become loose under the additional weight & boisterous play.

Can I change a Wall Mounted Tomcat or Fatcat unit into a Freestanding unit if I purchase a Base?

No, freestanding units have a special collar adaption built into them to enable the base to be bolted into the unit - in theory you could simply screw the Base onto the end cap but this has been tested so would advise against it noting that you can easily change a Freestanding unit into Wall Mounted by purchasing a Wall Fixing Kit.

Playtime

How do cats get down from a Hicat®?

Most cats will generally want to climb down head first by dangling from an Access Hole or Recessed Top stretching down then jump to the floor so please bear this in mind when specifying Access Hole Compartments & Wall Mounted units above head height.

Our cats climb down by reversing out of the upper Access Holes or twisting out head first then lowering themselves down - they also use the climb-through compartments to climb down inside the unit, either head first or by reversing down bottom first.

If there is furniture nearby this will also be used to shorten a landing, which is why it’s very important to plan ahead for your cats decent if you are ordering units with Recessed Tops or Access Holes above say 200cm high & want to give your cat an obvious way of jumping down from the higher spots.

It can a take a day or so for your cat to figure out their preferred dismount technique so panic if they look like they are struggling on day one or two & don’t be surprised if your cats wants to use you as their personal landing strip when coming down from the higher vantage points if they have the opportunity - our cats loved jumping down onto our backs & we know that other customers bend over backwards for their cats as well.

Do Hicat® units contain any materials or substances that could be harmful to cats?

No, we don't use any harmful materials in the fabrication process - the glue used during assembly is solvent free, non-toxic & we do not use carpet that has been chemically treated with stain guard protection, which means there will be no danger to you, your family or your pets.

Our cat likes to chew things…are the darts that come with Hicatch safe?

The foam parts on the darts are made from NERF (non-expanding recreational foam) products, which is a polyurethane-elastomer substance that is non-toxic & biodegradable.

We have researched this material & honestly can’t say if the darts are 100% safe but to date we’ve made 1000’s of darts & never heard of any issues from customers or their cats around sickness, choking, or other symptoms otherwise we would stop selling them immediately.

Our product champion, if you like, for product H&S is a cat called Mimi!

How green is Hicat®?

We like to think that we are doing our bit as noted in this CHAT blog post.

How long can we expect our Hicat® to last?

You'll get years of use from your Hicat® ignoring the usual wear & tear - we've been making Hicat® units since 2008 & we've only ever had praise from our customers regarding our workmanship & longevity of our products.

It’s worth reading the customer reviews on our Google business page as some of these customers have noted 4, 6, 8 & even 10 years of daily use & their units are still going strong.

Do Hicat® units shed fibres?

The Twist Pile finish is a cut pile so this doesn't shed material however, the coir will shed fibres when scratched & climbed so regularly vacuuming the unit inside & out will make sure that this debris never become an irritation to your cat.

Our Hicat® wobbles when our cats play on it?

After some use you may find that there is some movement in your Hicat® between it & the ceiling - this is usually because the bush has become loose or even free of the plasterboard hole in the ceiling.

If the bush can’t be re-fixed with a touch of glue & or you don’t want to re-install the unit into new ceiling holes then please get in touch & we will be happy to send out a Ceiling Mounting Disc that can be retro fitted over the existing ceiling hole/s to stop this from happening.

If you have an older unit that had rubber caps over the ceiling connectors & these have become worn or the plasterboard holes have opened up again please get in touch & we can provide spare rubber caps or send out a Ceiling Mounting Disc.

Our Polecat moves when our cats play on it?

If you’re struggling to level out your Polecat on a hard floor & you’ve tried the foam pads but this hasn’t stopped the unwanted movement then please get in touch & we’ve can send out a non-slip mat to place under the feet - this type of material is used to stop cutlery & saucepans moving in kitchen drawers & will be visible.

You also have other unseen options that include self-adhesive small rubber dots to the floor, which locate into the centre hole in the rubber (quite fiddly to setup) & using Velcro® coins to stick under the feet - the latter option will mean that unit is locked into position but it will also be tricky to un-install or rotate.

Can we recover our Hicat® if it becomes badly worn?

We bond the external coir to the body so once it's fixed it can't be cut out - we can sometimes patch in worn areas but matching the coir finish will present problems & the collection/redelivery cost can be off putting if you're working to a small budget.

Can we repair wear & tear around access holes & seams?

Over time the weave around Access Holes, Peep Holes & seams can fray - this can be fixed by cutting away loose yarn then dabbing fibres on to glue around the affected areas as noted in our a CHAT Blog.

Please get in touch & we will be happy to send out a some fibres for you to carry out this repair.

Does the coir used on your units smell?

There is a slight natural odour from the coconut husks used to make the coir, which is normal for this type of carpet & because our units are fully wrapped when despatched they can sweat in transit causing the unit to smell but this will wear off over time once the Hicat® has had time to air.

Can I replace just the sisal rope parts of my Scraaatch™ unit?

Yes, all of our designs have separate removal sisal rope elements that can be replaced if they become worn - please visit our Scraaatch™ shop for replacement parts.

Will we need to clip our cat's claws before they play on their Hicat®?

Not as far as we're concerned - we've never clipped our cats' claws & they've never become snagged on their Hicat® when climbing.

In 10 years of making our units we have only heard from one customer who reported that her cat was struggling to climb their unit & ended up donating the Polecat to charity - the customer reported that her cat was snagging her paws on other materials prior to receiving her Hicat so would suggest that if your cat does have issues with retracting their claws they may have difficulty climbing our units.

Is sisal rope the best material for scratching?

Some manufactures will claim that their sisal carpet, cardboard or wood scratchers are liked best by cats but this is obviously down to feline preference - sisal rope seems to be the most common type of material for scratchers & normally tops the polls as far as most cats are concerned.

Our Hicat® doesn’t fit any more?

From time-to-time we do hear from customers that have changed their floor covering or carpet &/or floorboards have compressed over time & their unit doesn’t fit anymore - please get in touch & we will be happy to send out alternative feet &/or connectors so it won’t be long before your cats are climbing again.

Why don't you have a Facebook page?

This is why - Bye Bye Facebook.

Since closing our Facebook account i n 2016 Instagram have integrated some of their back-end functionality with Facebook Manager, which is used to load products onto Instagram - this means that we do have an on & off Facebook presence although publishing is mirrored from Instagram & we do not directly load content, monitor messaging or manage our social media profile.